Nimbuzz Tawarkan Kerjasama Bagi produsen handset Lokal

Posted: Thursday, December 18, 2008
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Author: pradhana
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Filed under: Strategic Partnership

Memungkinkan pengguna handset melakukan IM dan Social Networking melalui ponsel

Nimbuzz (www.nimbuzz.com), penyedia aplikasi mobile instant messaging, (geo) presence dan VoIP paling lengkap memperkenalkan program kerjasama dengan para produsen handset local di mana pun di seluruh dunia yang ingin meningkatkan nilai dan daya tarik produknya melalui fitur aplikasi komunikasi mobile yang lengkap dan canggih.

Melalui program Nimbuzz’s global Manufacturer Affiliate, para produsen handset local kini dapat menginstal langsung aplikasi Nimbuzz pada ponsel produksi mereka dan menawarkan aplikasi ini sebagai salah satu nilai tambah atau kelebihan dari ponsel ciptaannya.

Baru-baru ini Nimbuzz sepakat menjalin kerjasama distibusi besar-besaran dengan Spice Mobiles, pemimpin pasar handset inovatif di India. Handset terbaru dari Spice Mobile ini nantinya akan menyediakan aplikasi Nimbuzz yang memungkinkan para penggunanya melakukan chat, mengirim pesan dan file dimanapun mereka berada, kepada semua teman di Skype, Yahoo! Messenger, AIM, Facebook, MySpace, Google Talk, Windows Live Messenger (MSN), ICQ, Gadu-Gadu, Jabber, studiVZ, Hyves dan lainnya (mendukung koneksi 3G, Wifi, EDGE dan GPRS).

Mulai bulan Desember ini, sebagian besar handset dengan basis Java dan Windows Mobile yang akan didistribusikan ke pasar India melalui Spice Mobiles ke sekitar 25.000 outlet retail sudah memuat aplikasi Nimbuzz yang lengkap terinstal di dalamnya.

Penambahan aplikasi Nimbuzz akan diumumkan ke para pengguna handset Spice Mobile melalui berbagai kampanye marketing di banyak wilayah termasuk penyertaan logo Nimbuzz, link dan deskripsi layanan pada situs Spice Mobiles, materi promosi POS, dan link ke Nimbuzz pada fitur WAP Portal.

CEO Nimbuzz Evert-Jaap Lugt berkomentar: “Nimbuzz telah berkembang dengan sangat pesat, dengan penambahan sekitar 20.000 pengguna baru perhari-nya. Komunitas kami banyak menarik minat para produsen handset yang melihat potensi keuntungan dari tersedianya aplikasi IM global maupun local serta komunitas Social Network yang terintegrasi sehingga dapat menjadi kumpulan fitur canggih di dalam handset hasil produksi mereka.

Lebih lanjut diuangkapkan bahwa hal itu secara substansial menarik minat para pengguna ponsel tersebut yang pada akhirnya mempercepat pertumbuhan permintaan pasar akan ponsel tersebut; dan yang paling hebat lagi, para produsen handset tersebut tidak perlu menambah biaya investasi pengembangan aplikasi sama sekali. Kerjasama ini memberi kepastian bagi Nimbuzz dalam hal penetrasi pasar di wilayah APAC. Hal ini juga akan kami wujudkan dengan menjalin kerjasama secara lebih intens lagi dengan Spice Mobiles guna meningkatkan penjualan dari handset baru yang memiliki aplikasi Nimbuzz didalamnya.”

Kerjasama dengan Spice Mobiles adalah kerjasama global. Sebagai tambahan untuk pasar India, handset Spice Mobiles yang terdapat aplikasi Nimbuzz-nya juga akan dijual di wilayah lain di Asia Pasifik. Para pengguna akan dapat berkomunikasi dengan komunitas Nimbuzz yang terus berkembang di lebih dari 200 negara, dengan menggunakan fitur-fitur Nimbuzz seperti social networking, instant messaging, berbagi lokasi dan file. Gartner memprediksikan pengguna ponsel India akan meningkat dari 300 juta menjadi 737 juta orang di tahun 2012. Laporan dari Price Waterhouse Coopers mengatakan bahwa pasar VAS India akan mencapai $2 miliar pada akhir tahun 2008 dan diharapkan akan mendongkrak pendapatan operator sebesar 18% di tahun 2010.

CEO Spice Mobiles, Kunal Ahooja, berkata: “Dengan meningkatnya penggunaan ponsel dan penetrasinya, pasar VAS India menjadi saksi pertumbuhan yang luar biasa. Seiring dengan semakin banyaknya orang memilih handset ponsel sebagai pilihan dalam berkomunikasi dalam berbagai aplikasi dan VAS, inovasi dan apa yang bisa kami tawarkan, dijadikan satu dengan perangkat ponsel kami, itu semua mendukung misi kami dalam memberikan pengalaman yang lebih bermakna dan partisipatif bagi para pengguna kami. Untuk membantu kami dalam mewujudkan ini semua, kami bekerjasama dengan penyedia teknologi seperti Nimbuzz guna memberikan nilai tambah terbaik, seperti instant messaging dan social networking, ke dalam perangkat kami.”

“Kerjasama dengan Spice Mobile ini merupakan contoh yang baik atas bagaimana sebuah perusahan produsen handset local dapat meningkatkan nilai dan daya tarik produk mereka di mata para konsumennya tanpa harus mengucurkan banyak dana investasi pengembangan fitur-fitur aplikasi. Untuk para produsen handset local lainnya, Nimbuzz dengan senang membuka kesempatan untuk melakukan kerjasama sejenis guna dapat memberikan nilai tambah ke para konsumen melalui program Nimbuzz’s global Manufacturer Affiliate,” jelas Evert-Jaap Lugt lebih lanjut. /PR

Sony Ericsson and Handango Announce Global Partnership

Posted: Saturday, July 12, 2008
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Author: pradhana
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Filed under: Sony Ericsson, Strategic Partnership

Sony Ericsson Mobile Communications AB (Sony Ericsson) and Handango, Inc. (Handango), the global leader and retailer of choice for smartphone applications, announced today a worldwide partnership to bring content direct to consumers on all Sony Ericsson convergence phones, including the Sony Ericsson XPERIA X1, its first product using the Windows Mobile multimedia OS, and Sony Ericsson's UIQ handsets.

High-end phone sales are growing exponentially, and more consumers are turning to their handsets for both every-day personal and business efficiency as well as multimedia and entertainment. Handango offers the widest array of mobile applications across all genres including mobile productivity, games, imaging, music and more. From students to moms to the business road warrior, Handango has applications that fit every lifestyle.

Handango's InHand clients will offer Sony Ericsson customers a vast and easy-to-navigate array of best-in-class smartphone applications. All applications have been designed for optimal performance on Sony Ericsson's XPERIATM and UIQ devices.

"We look forward to our partnership with Handango which has the global reach, the market share, the merchandising know-how and the technical prowess to provide the best service for Sony Ericsson's users to optimize their device experience," states Mikael Nerde, Director of Application Acquisitions & Content Planning, Sony Ericsson Mobile Communications. "This partnership further enhances Sony Ericsson's position at the forefront of mobile convergence by providing our users access to a wide range of applications on the market both for work and recreation."

"This partnership is about leaders working with leaders. Sony Ericsson's global footprint provides us with direct access to millions of new smartphone customers allowing Handango to educate them on how personalize their device according to their individual needs," states Handango CEO, Bill Stone. "The global content and application market is experiencing tremendous growth as more and more mainstream customers enter the marketplace, and with nine years gathering experience and knowledge in the mobile content industry, no one can touch Handango's expertise."

Sony Ericsson's highly anticipated XPERIATM X1 is designed to deliver Web communication and multimedia entertainment at their best. Handango will provide a factory-embedded Handango-branded Windows Mobile 6.1 InHand client enabling the user direct access to applications for enhanced device usage. Users can browse the catalogue online and offline searching for content most suited to their needs and purchase directly with the click of a button. The InHand client will be available in English, French, Italian, German and Spanish.

In addition, Handango will be the content provider for Sony Ericsson's mobile Web store for UIQ phones. Later in the year, Handango will offer its InHand mobile client on all UIQ devices. For UIQ devices already on the market, effective July 25, 2008, customers will be able to access content from Handango's mobile store (http://mobile.handango.com/se-ota) via their handset's browser. For subsequent devices the Handango "over-the-air" link will be embedded on the devices in the factory before they are shipped. [/PR/FierceWireless]

MySpace Mobile, MTS Russia Announce Partnership

Posted: Sunday, July 06, 2008
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Author: pradhana
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Filed under: Mobile Content, MySpace, Strategic Partnership

Mobile TeleSystems OJSC ("MTS" - NYSE: MBT), the largest mobile phone operator in Russia and the CIS, and MySpace Russia, the local version of the leading international social network, today announced a partnership to develop and promote solutions for the subscribers of MTS Russia.

Under the terms of the partnership, MTS and MySpace will develop an exclusive service for the subscribers of MTS Russia that will become part of MTS' WAP-portal. In addition, the companies are planning to launch an MTS-branded community on MySpace Russia website to drive usage and support the partnership.

"We are looking forward to introducing over 60 million customers of MTS in Russia, the largest subscriber base in the country, to the leading social network, MySpace," said Pavel Roytberg, product and service development director of MTS Russia.

Roytberg continued, "This partnership fits well into our strategy of providing Web 2.0 and social networking capabilities for our subscribers. The new service from MySpace on our WAP-portal will also allow us to explore innovative marketing initiatives, such as viral marketing. The pairing of the leading mobile and social networking brands will bring increased portability and greater access to customers of both MTS and MySpace and enrich the mobile user experience."

"MySpace is known for its networking and creative solutions which revolutionized social networking. It is a place for everyone - whether you are a global celebrity or an aspiring artist," noted Aleksandr Turkot, general director of MySpace Russia. "This partnership with MTS is a key strategic move for MySpace, allowing us to give Russian customers unprecedented access to networking via their mobile phones. Our brands are built on providing high quality communication and networking experience and our partnership will allow us to develop many new exciting services for our customers."

MTS is the leader in value-added services (VAS) in Russia, with a 32% market share of VAS revenues and a 43.2% share of mobile content revenues in Q1'2008[1]. The partnership with MySpace builds on MTS' commitment to developing advanced content and data solutions for customers to allow mobile access to communication and information sources previously only available at home.

In January 2008, MTS became the first Russian company to receive a nomination in the 13th Annual Global Mobile Awards hosted by the GSM Association for its WAP-portal designed specifically for children.

Mobile TeleSystems OJSC ("MTS") is the largest mobile phone operator in Russia and the CIS. Together with its subsidiaries, the Company services over 86.3 million subscribers. The regions of Russia, as well as Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and subsidiaries are licensed to provide GSM services, have a total population of more than 230 million. Since June 2000, MTS' Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT). Additional information about MTS can be found on MTS' website at http://www1.mtsgsm.com/. [FierceWireless/PR]