Samsung and GyPSii Sign Multi-year Agreement for LBS and Social Networking
GeoSentric Oyj's, GeoSolutions BV Business Unit (GyPSii), the market-leading mobile digital lifestyle application and geo-mobility social networking platform, today announced it has entered into a multi-year worldwide agreement with Samsung Electronics Co., LTD, a world leading provider of telecommunication network systems and handsets.
Under the terms of the agreement, GyPSii will provide technology, products, worldwide data center infrastructure, and GyPSii branding rights to Samsung, on a worldwide non-exclusive basis for a range of Samsung products. GyPSii's leading mobility digital lifestyle application will be initially be bundled on Samsung's Omnia (SGH-i900) and SGH-i780 as an embedded application.
Samsung's customers will be able to take full advantage of the location-based social networking digital lifestyle features of the GyPSii suite and create and share user generated content (UGC) with GyPSii's global user community, and other interoperable socialnetworks such as Facebook. The agreement has provisions for revenue sharing between GyPSii and Samsung, utilizing the business models enabled by GyPSii.
"This is an industry-defining event for mobile social networking and geo-location based services." said Dan Harple, CEO at GyPSii. "Our Distribution and partnership agreement with Samsung is further validation of our business model, our technology and our go-to-market distribution model. We continue to build momentum, and are rapidly giving millions of users access to GyPSii, worldwide, across an increasing array of mobile and Internet-connected devices.
He added, "This distribution and partnership agreement brings GyPSii to millions of new users, enabling us to penetrate new markets, expand our global footprint and leverage the strength of the Samsung brand to drive marketing, distribution and new revenue streams."
As the world's second largest mobile manufacturer, Samsung will provide the new GyPSii enabled handsets on a global basis. The application will be made available to users in numerous local languages, with GyPSii providing the global infrastructure and operating platform to Samsung customers. GyPSii's PlaceRank technology will be utilized to deliver highly contextual and personally relevant user generated content, regional POI (points ofinterest) and location-targeted advertising to users.
"Social networking and location-based services on the mobile phone are now mainstream, so we looked to emerging innovators in the industry to support and deliver these value-added services," said WS Lee, Vice President of R&D, at Samsung Electronics Mobile Business.
GyPSii currently interoperates on Symbian, Windows Mobile, and BlackBerry devices, as well as the Apple iPhone, along with browser-based Internet connected devices. It can be accessed on the web at www.gypsii.com or a compatible phone's mobile browser at www.gypsii.com/m. [FierceWireless]
Location Based Platforms and Infrastructure Licensing Revenues Will Reach $2.2B by 2013
Strong growth in Location-Based Services represents an important opportunity for LBS platforms and infrastructure vendors. While until recently the LBS infrastructure market was mainly driven by the E911 emergency call requirements in the US, the expected global deployment of commercial LBS applications by carriers will grow LBS infrastructure licensing revenue from $111 million in 2008 to $2.2 billion in 2013.
“Several trends are driving the growth of LBS services and platform revenues,” says ABI Research principal analyst Dominique Bonte. “Decreasing costs for the integration of GPS receivers in handsets, the increasing number of Secure User Plane Location (SUPL) server deployments by carriers investing in LBS infrastructure, the availability of A-GPS/SUPL-compatible handsets, and the commercialization of a growing number of LBS applications are all contributing to increasing sales of LBS-infrastructure systems such as Mobile Location Centers (MLCs), Position Determining Equipment (PDE) and Location Enabling Servers (LES).”
The LBS infrastructure market is currently dominated by Ericsson, Telecommunications Systems (TCS) and Nokia Siemens Networks with respective market shares of 31%, 24% and 18%. Smaller independent MLC vendors such as Redknee are also making inroads into the market.
Business models are reflected in a range of flexible payment options based on volume (per transaction or per LBS subscriber), flat fees, outright purchase, and even advertising-subsidized schemes with price levels dependent on the size of the carrier, the functionality, and the solution type (hosted or installed). Monthly per subscriber platform license fees typically amount to $0.71.
However, despite the expected growth in LBS services, a major threat is posed by the emergence of direct-to-consumer provisioning of remotely hosted third-party LBS applications which bypass the carrier network infrastructure, reducing carriers to the status of bandwidth providers and making LBS platforms obsolete. The challenge for platform vendors will be to focus on unique functionalities that can only be offered via carriers, such as spatial triggers, anonymous bulk location, control plane-based services, and LBS-enabled advertising as well as multi-access network solutions. [ABI Research]
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