Sales of GPS Devices Up 488%

• Posted: Monday, December 31, 2007
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• Author: pradhana
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• Filed under: Gadget, MP3 Player

According to data released by the NPD Group, in just the first three weeks of the 2007 holiday season, the revenues for global positioning service (GPS) devices were up 214% over 2006—and unit sales were up 488%.

"GPS took off last year, but now it's gone to a new level," Steve Baker of NPD told Advertising Age. "Prices are much more reasonable this year, and [GPS has] much wider distribution and marketing."

Overall, consumers spent $4.5 billion on electronics in the time period. Though that may sound high, the figure was actually .5% less than last year's sales.

In the electronics category, while GPS sales are soaring, MP3 player sales are slipping. Revenue declined 16% while the number of units sold was down 9%.

In addition, tube, plasma and rear-projection television sales have fallen sharply. [eMarketer]

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