IPTV: Small User Base, Big Money

• Posted: Monday, December 17, 2007
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• Author: pradhana
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• Filed under: IPTV, Market Survey

Television delivered by Internet protocol —IPTV— will be used in 38.4 million homes worldwide by 2012, according to Informa Telecoms & Media's "IPTV - A Global Analysis" report.

Informa estimated that IPTV subscriptions and video-on-demand would generate an estimated $14.7 billion in worldwide revenue by 2012, up from $1.5 billion in 2006.

The 2012 estimate included $13.6 billion from subscription revenues and $1.1 billion from VOD. That revenue will come from a mere 3.1% of the world's TV households.

"In the shorter term we are forecasting 10.6 million IPTV households by the end of 2007, double the 2006 figure of 5.3 million," said Adam Thomas, media research manager at Informa.

"Much of the recent growth has come from service launches by European telcos, although US cablers are also starting to look anxiously over their shoulders at the success of U-Verse and FiOS," Mr. Thomas said. [eMarketer]

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