Mobile Becoming Global Gaming Platform

• Posted: Wednesday, November 14, 2007
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• Author: pradhana
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• Filed under: Mobile Content

End-user-generated revenues from mobile games are predicted to reach $10 billion by 2009, according to Juniper Research.

Juniper predicts that the number of mobile users downloading games will more than double to 460 million by 2009.

"Game downloads have already overtaken those of ringtones in a number of Western European markets, while mobile handsets are now the de facto games console in many developing countries," said Windsor Holden, author of the Juniper report.

The research company also predicted global in-game advertising revenues of more than $1.2 billion in 2012, up from $90 million in 2007.

Juniper also predicted that the number of mobile gamers in the Indian subcontinent would hit nearly 40 million in 2009, up from 10 million in 2007.

Mobile gaming revenue will be greatest in China and the Far East, with $5.7 billion in 2012, up from almost $2.7 billion in 2007. [eMarketer]

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