Hitwise: blinkx Recently Surpassed Google Video in the UK

• Posted: Wednesday, November 28, 2007
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• Author: pradhana
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• Filed under: Miscellaneous

blinkx, the largest video search engine on the Web, today announced new metrics from third party reporting agencies, comScore, Hitwise and Quantcast, which confirm explosive growth in search traffic across the blinkx network in the second half of 2007.

comScore is reporting a record 52.5 million unique visitors and 535 million page views through the blinkx network during October 2007. According to Internet measurement service Hitwise, blinkx increased its market share of visits within the Entertainment-Multimedia category by 541% between January and October 2007, outperforming the growth of the industry.

In addition, Hitwise is reporting that www.blinkx.com recently surpassed Google Video in the UK with weekly market share of visits. Compete.com also recognized blinkx as September 2007’s fastest growing video spot on the Web, with an increase of 188% in number of visitors.

Since its IPO in May 2007, strong demand for blinkx’s unique, patented search functionality has established blinkx as the gold standard in video search, powering many of the most popular sites and portals on the Internet. High-profile new syndication customers included Ask.com, RealNetworks and InfoSpace.

“The meteoric rise of online video, of both user-generated content and also high-value programming from established media companies, has resulted in fragmentation of video content across the Web, and therefore driven demand for an advanced multimedia search function,” said Suranga Chandratillake, founder and CEO of blinkx. “Navigation is a vital service, and blinkx’s tremendous growth is testament to the excellence of our technology and the results we deliver.”

Regarding demographics, Internet ratings service, Quantcast reports that www.blinkx.com “caters to a more youthful, very slightly male biased, more educated following.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches. /PR

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