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YouTube and Nokia to provide mobile VOD

From 3GSM World Congress in Barcelona, Nokia, yesterday (2/13), announced a new partnership with user-generated video site YouTube that will enable Nokia Nseries multimedia handset owners to view YouTube content via broadband connections. The agreement calls for YouTube to launch its own mobile web site, pre-edit clips and encode them in the H.264 compression format for compatibility with Nokia's new Nokia Video Center application software.

The software, which promises a single interface for finding, enables users viewing and storing clips on the handset giant's N-series multimedia devices. Also, YouTube video RSS feeds can now be consumed through the new Nokia Video Center application. It combines branded video RSS feed services, internet videos and sideloaded videos from the PC into one single place such as the Nokia N95 and the recently announced Nokia N93i.

According to Nokia, its N95 device is the first to arrive at retail with the Nokia Video Center software pre-installed, with a download version also available for selected S60 devices. Consumers may also view YouTube content via the Nokia Web Browser with Mini Map.

"We are extremely excited to be able to announce YouTube as one of our first global partners in bringing internet videos easily to our Nokia Nseries owners," said Harri Männistö, Director, Multimedia, Nokia.

"The addition of the enhanced internet video experience is a logical continuation of the wide range of internet experiences available on Nokia Nseries multimedia computers covering already for example photo and video uploading and sharing, music discovery as well as search and navigation."

"We are thrilled to be giving users easy access to entertaining YouTube videos anytime and anywhere. By partnering with an industry leader like Nokia, we're able to bring YouTube videos to mobile phone users worldwide," said Steve Chen, Co-Founder and Chief Technology Officer for YouTube.

"Our cooperation with YouTube paves the way for continued growth for internet based content distribution. Enabling people to have access to a wide range of videos on their connected multimedia computers offers great potential for this area," said Torsti Tenhunen, Director, Multimedia, Nokia.

Nokia Video Center offers content producers and distributors a unique way to lead consumers directly to dynamic video services which can easily be produced and tailored for various interests. It will be available globally in the markets where Nokia Nseries devices are sold.

It will first be preinstalled in the Nokia N95 device and thereafter in most of the new Nokia Nseries devices. Nokia Video Center will also be available as download version for selected compatible S60 devices.

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