Google introduces Fast Flip for Android and iPhone

• Posted: Thursday, September 17, 2009
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• Author: pradhana
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• Filed under: Google Android, iPhone

By Jason Ankeny

Google announced the launch of Fast Flip, promising users a more natural and efficient approach to browsing print and online news articles on their iPhone, iPod touch or Android-powered device.

According to Google, Fast Flip's tactile page flipping solution enables users to flip through stories with the swipe of a finger--for more information or to view the entire article, simply tap on the screen. Consumers can browse headlines and popular articles, view trending topics, search for a specific topic and share articles by tapping the "Email" link in the upper right corner of the device screen.

"Fast Flip also personalizes the experience for you, by taking cues from selections you make to show you more content from sources, topics and journalists that you seem to like," writes Google News distinguished researcher Krishna Bharat on the Official Google Blog. "In short, you get fast browsing, natural magazine-style navigation, recommendations from friends and other members of the community and a selection of content that is serendipitous and personalized."

Google partnered with three dozen publishers including The New York Times, The Atlantic, The Washington Post, Salon and Newsweek to develop Fast Flip. The publishers will also share in revenue generated via contextually-relevant ads. [FierceMobileContent]

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