BNS Showcases Revenue-generating Interactive Shopping Application for IPTV Operators

• Posted: Monday, June 15, 2009
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• Author: pradhana
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• Filed under: IPTV

CommunicAsia 2009, Singapore, 15 2009. Broadband Network Systems Ltd (BNS), Asia’s leading IPTV technology and content solutions provider, has launched BNS Touch, an innovative multimedia solution designed to open new revenue streams and enhance customer loyalty for IPTV and hospitality operators.

The company is showcasing the new solution at its booth at CommunicAsia in Singapore next week and has also announced that it has signed an MOU with a major IPTV operator to integrate the solution on its service platform.

Combining IPTV technology with sophisticated invisible dot-code printing and recognition technology, BNS Touch is an TV shopping system that converges the browsing convenience of printed information with the information-rich multimedia experience of the online world.

Linking the printed with the online/TV world is The Wiz, a pen-like device equipped with a small infra-red camera and a sensor that brings items in a printed catalogue to life on the TV screen. The Wiz is available in a wired or wireless version for maximum application flexibility.

Working behind the scenes is a BNS-developed backend management system that includes content management, subscriber database integration, payment gateway and an inventory and logistics interface. This allows the shopping-on-demand system to integrate with existing IPTV services and shopping catalogues.

"Flipping through catalogue pages is the easiest way to browse, much easier than using the remote control to navigate an online menu," said Jeffrey Soong, CEO of BNS. "BNS Touch and the Wiz bring catalogue items to life on the TV screen which creates an on-demand TV shopping experience that will substantially improve order rates. This is a truly revolutionary approach to interactive shopping-on-demand."

BNS Touch and The Wiz are designed to enhance the service offerings of IPTV operators and hotel/ Multi Dwelling Unit (MDU) owners who can apply the solution to many applications, including TV shopping, in-room dining, VOD, Karaoke and education.

BNS Touch can also be applied to multimedia services such as interactive advertising and eLearning and is easily integrated on existing IPTV and other management platforms.

BNS will showcase BNS Touch and The Wiz at CommunicAsia at Singapore Expo from 16 – 19 June at its booth in Hall 3, which is part of the Singapore Pavilion. Insa/PR

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