RIM Confirms BlackBerry Application Storefront Launch

• Posted: Saturday, October 25, 2008
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• Author: pradhana
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• Filed under: Blackberry, RIM

By Jason Ankeny

In conjunction with this week's BlackBerry Developer Conference, device maker Research In Motion announced both a new online application storefront and a new on-device application center promising to help developers and operators more effectively reach BlackBerry smartphone users worldwide.

According to RIM, the online app storefront will go live in March 2009, although developers may begin submitting their applications and content for inclusion on the site in December--the store will give developers the flexibility to set their own prices and award them 80 percent of revenues generated from sales of their apps. RIM will partner with online payment service PayPal to offer consumers a secure mechanism to purchase apps directly from their BlackBerry devices.

Research In Motion adds it is also collaborating with its carrier partners to provide operator-customized, on-device application centers to nurture after-market application downloads. RIM has already launched on-device distribution system for individual software applications, most notably the Facebook for BlackBerry Smartphones application.

According to leaked information obtained by enthusiast community Crackberry.com, the on-device BlackBerry Application Center will make its debut via the BlackBerry Storm version 4.7 operating system. [FierceMobileContent]

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