Zumobi Expands to BlackBerry Platform

• Posted: Monday, July 21, 2008
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• Author: pradhana
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• Filed under: Blackberry, Zumobi

Zumobi (www.zumobi.com), the innovative mobile widget company, today announced the launch of its application for BlackBerry devices. As the profile of Smartphone users expands to include more than just business users, Zumobi has developed its BlackBerry product to enhance the user experience by providing easy access to small "bites" of customized Web content via mobile device. The Zumobi platform, which is ad supported and gives a fully-branded experience to users, is an ideal medium for advertisers and content providers to directly reach consumers in an engaging and highly-targeted manner.

With an already robust library of widgets (Zumobi calls them "Tiles") to entice users of Windows Mobile and BlackBerry with news, sports, weather, entertainment, games and more, Zumobi now offers even more new Tiles for users including NPR, AP Olympics report, Major League Baseball as well as social media sites Facebook and Twitter. Users can also create their own Zumobi mobile widgets from just about any Web content with the new Tile Creation Wizard now available on Zumobi's website.

Popular industry weblog BlackBerry Cool will launch a branded Zumobi Tile to extend its brand to the mobile space. "BlackBerry Cool is the first choice for timely news, opinion and reviews of the BlackBerry space, delivered to an audience that expects updates when they are available," said Douglas Soltys, editor-in-chief of Blackberry Cool. "Until now, there have been few options to do this successfully over mobile. With Zumobi available now on BlackBerry devices, we will be able to reach our audience directly with news that is important to them while they are on-the-go."

The unique design of the Zumobi application provides the user direct access to what they want, when they want it, with cached content for quicker retrieval of fresh information. This puts content at their fingertips, and allows for a more engaging and immersive experience for brands. In the new age of mobile marketing, this direct contact with consumers is ideal for brands looking to deliver products and services that are tailored to a specific audience.

"By adding BlackBerry as our second major mobile platform, Zumobi significantly expands our reach for brand and content partners. We're thrilled to introduce Zumobi to Blackberry's data-savvy users, and look forward to providing them with a highly-engaging mobile experience," said Ken Willner, vice president of Market Development. /PR

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