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LG Has Sold 7 Million Touchscreen Phones by End Q2

  • Posted: Wednesday, July 23, 2008
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  • Author: pradhana
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  • Filed under: LG, Mobile Business

LG Electronics says that it had sold 7 million touchscreen based mobile phones by the end of the second quarter. This comes just five quarters after LG launched its first full touchscreen handset, the Prada Phone by LG.

Of LG’s touch-based phones, the Viewty, a 5 megapixel camera phone, is its top seller, surpassing 2 million units. Runners up include Venus, based around LG’s intuitive touch-sensitive InteractPad, and Voyager, the first handset to incorporate both a full touchscreen and a QWERTY keyboard. These phones sold 1.6 and 1.3 million units respectively.

Increasing sales of touchscreen phones were a strong driver for LG’s overall profits. The average selling price of the 7 million touchscreen phones that LG sold was US$530. Especially important to LG’s overall success were high sales of premium models including Viewty, Voyager and Venus in both Europe and North America.

The company also says that the growth of touchscreen phone sales also played an important role in advancing its brand equity. The company’s brand recognition in the UK soared to 91.4 percent in 2007 versus 80 percent in 2005, according to internal research measuring unaided brand awareness. During the same period in the USA, where LG launched a number of touchscreen phones including Voyager, Venus and Vu, LG’s brand recognition rose to 83.1 percent from 65.1 percent.

Future Growth Expected
“We were a true pioneer in touchscreen phones, applying for a total of 49 patents while developing the Prada Phone by LG,” said Dr. Skott Ahn, President & CEO of LG Electronics Mobile Communications Company. “From the beginning we have worked to create phones that are extremely easy to use despite their myriad features. This is why our touchscreen phones have been so well received around the world. As the market for touchscreen phones continues to grow we will also continue our research in this area to create even more innovative products.”

According to a recent study by Strategy Analytics, the global touchscreen handset market will reach 125 million units by 2010, a more than four-fold increase of 2007’s 30 million units. This is why LG Electronics’ leadership in touchscreen phones is so important and is a key to the company’s future success. [Cellular News]

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