YuuZoo and MSN Sign Exclusive Mobile Partnership

• Posted: Monday, June 23, 2008
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• Author: pradhana
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• Filed under: Mobile Advertising, Mobile Content

YuuZoo, the world's fastest growing mobile content, media and advertising network and MSN today announced they have signed an exclusive mobile partnership deal covering more than 1 billion mobile users in the world's largest mobile market, China, as well as in several other key Asian markets; India, the world's second largest mobile market, will be partnering with YuuZoo in a non-exclusive deal.

Under the agreement, YuuZoo will develop, host and maintain a vast range of cutting-edge mobile content on a co-branded "MSNYuuZoo" site. MSN will provide placements across its network to promote YuuZoo content and both partners will work together on integration in key content areas, including editorial placements.

The advertising, which kicked off in conjunction with the launch in early May, will include substantial amount of online impressions on the MSN platform across China, India, Indonesia, Thailand, Singapore, Malaysia, Vietnam, Hong Kong, Taiwan and the Philippines, including ads on the MSN Homepage and Channels, Windows Live Messenger, Windows Live Spaces and Windows Live Hotmail.

"MSN is a global market leader and we are extremely proud to be associated with them in this unique partnership," said Thomas Zilliacus Chairman & CEO of YuuZoo. "YuuZoo is launching simultaneously in key markets in Europe and the US, and will reach more than 1 billion potential subscribers. We are offering a wide range of new content which we are getting from over 350 leading content partners", Zilliacus added.

"We are very happy with our affiliation with YuuZoo", says Kitty Xu, Multinational Sales Manager for MSN Asia. "YuuZoo provides us with a new channel into the mobile world. Their content offering is vast and their technology impressive. We are confident that a large portion of our Asian users will appreciate the mobile content and become happy subscribers", Xu added. [FierceWireless]

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