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MComms TV Launches World’s First Live Mobile TV Ad Insertion Technology for the Global Mobile TV Market

Next to print, TV remains the 2nd largest consumer of advertising dollars. Free Mobile TV funded by advertising is the future of Mobile TV.

MComms TV, Australian Mobile TV innovation company today (June 16, 2008) announced the launch of the MComms Ad Insert. Advertisements can now be incorporated into live Mobile TV streams and viewed on any handset with ease.

The take up of Mobile TV to date has been limited because consumers have been unwilling to pay subscription charges to watch TV on their mobile phone handsets. In recent months industry debate has led to the conclusion that advertising is the answer to funding Mobile TV channels. Free Mobile TV will open the flood gates; providing consumers access to a greater variety of content and allowing advertisers access to a new medium for promoting products and services.

MComms TV has developed a software based solution that enables ads to be scheduled and inserted into live TV streams when and where required. MComms Ad Insert will be showcased at CommunicAsia 2008 in Singapore, at the MComms TV booth (Australian Pavilion) between June 17 and 20.

MComms TV Founder and Managing Director, Grant Simonds, said “Content producers, mobile network operators and consumers are calling out for free Mobile TV, but until now there hasn’t been a universal solution for advertising in live Mobile TV. MComms Ad Insert changes all that by providing mobile network operators and content providers with a solution for scheduling, inserting and encoding advertising in live Mobile TV streams. Consumers will be able to watch free Mobile TV content on any handset without the need to download any special software.”

The product was first showcased at the Mobile World Congress in Barcelona in February 2008. “Interest in the product has been amazing. The soft launch in Barcelona provided us with internal enthusiasm to enhance the product and to make it available as soon as we could”, Simonds said.

Ad Insertion into live mobile TV streams has been a missing ingredient in the technology offerings available to Operators. The launch of MComms Ad Insert is likely to generate significant new interest for the Australian owned and managed MComms TV. /PR

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