Napster Debuts New Over-The-Air Video Service on NTT DoCoMo Handsets

• Posted: Wednesday, May 28, 2008
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• Author: pradhana
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• Filed under: NTT DoCoMo

Napster, the pioneer of digital music, announced today that its unlimited over-the-air mobile subscription service in Japan will now include unlimited access to a high-quality digital video service to complement its music subscription service. The new video service, Napster Clips, puts high-quality music videos into the palms of purchasers of the new N906iL onefone model handset from Japan's leading mobile operator, NTT DoCoMo.

Napster Clips is a broadband video service that users can view from a full-size browser on the N906iL handset over either the NTT DoCoMo 3G/FOMA(TM)* mobile network or via NTT DoCoMo's new "Home U(TM)*" service -- a high-speed wireless LAN connection via home broadband network. Also, for the first 20,000 applicants of the N906iL onefone handset customers, NTT DoCoMo will include a free "Comes With Napster Music and Video" 6-month subscription to Napster's unlimited over the air Napster To Go audio and video music subscription service.

"We are proud to partner with NTT DoCoMo on the launch of our first-ever mobile music video service," said Napster President Brad Duea. "Providing Napster users with wireless mobile access to the world of music -- including videos -- over either a mobile network or WiFi network at home, is a significant milestone in our ongoing effort to expand and enhance our mobile offerings."

Napster To Go subscribers can view high-quality digital music videos of dozens of their favorite music artists from Japan and around the world through their new N906iL handset. In addition to viewing high-quality digital music videos and receiving full-length songs directly on their mobile handsets, when subscribers use the Napster To Go OTA service to download songs without connecting to a PC those tracks will be "bookmarked" and added to their PC collection.

Further integrating the PC and OTA experience, users of the Napster To Go OTA service are able to view Playlists available on the PC and download them directly to their handsets over-the-air. Users of the N906iL series of DoCoMo phones will also still enjoy the option of side-loading content from the PC onto their phones, as with any other Napster To Go compatible portable music device.

NTT DoCoMo and Napster Japan will be rolling out a co-marketing campaign with the launch of the new video service, which will coincide with the handset launch. [FierceWireless]

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