Samsung “Lifestyle” Soul is the Ultimate Essence of Mobile

• Posted: Friday, February 15, 2008
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• Author: pradhana
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• Filed under: Samsung, Smartphone

Samsung Electronics Co. Ltd., provider, just made its debut during Mobile World Congress in Barcelona, Spain by the launch of ‘Soul’, Samsung’s new flagship product for 2008. Samsung named ‘Soul’’ to honor the completion of its exclusive ‘Ultra Edition’ series of handsets which offer this perfect balance of design and features.

Soul, an abbreviation of “The Spirit Of Ultra", will appeal to style-conscious users who are not willing to compromise between design and technology and search out the best of the best for inspiration and stimulation to enrich their lives.

Samsung Soul is a feature loaded full metal slider. The front is dominated by the 2.2-inches 16M QVGA display along with the magical touch navigation pad. The navigation indicators on it change icons and functions across applications. A similar navigation decision is implemented in the recently announced LG KF510.

“We believe that Soul is the answer for today’s style-conscious consumers, excited by outstanding quality design and performance,” said Geesung Choi, President of Samsung’s Telecommunication Business. “Soul is set to continue the success of past Ultra Edition handsets, such as D900 and U600, and will further enhance Samsung’s leadership in the premium phone category.”

Among the other innovations is the new customizable graphic user interface (GUI). Users are allowed to create their own skins with the on-handset User Created Skin setup. Additionally, display skins are customizable with fonts, colors and background images.

Samsung Soul is also recognizable for its 5-megapixel autofocus camera with powerful LED flash, equipped with the latest camera tech goodies like face detection, image stabilizer and Wide Dynamic Range. On top of that, the camera is capable of video recording in QVGA resolution at 30fps.

The multimedia set includes FM radio with RDS (Radio Data System), MP3/WAV/WMA player with Music library navigation. Sound quality with no distortion even at the highest volume is entrusted to the Bang & Olufsen-patented ICEpower technology.

Along with has quad-band GSM support, Samsung Soul features HSDPA (7.2 Mbps), as well as Bluetooth v2.0 with A2DP. The built-in memory is still unknown, but there is a microSD slot onboard.

Soul is the ultimate essence of mobile; a slim, lightweight and stylish product yet still boasting all the essential functions in one single device. This product, a sleek combination of highly styled design and functionality, is a triumph of extreme opposite values, ‘Portability’ and ‘Multi-function.’

Soul enhances the usability for the user with features that adapt to the user depending on the application. With Magical Touch by DaCP™, navigation indicators on the keypad of the phone change according to the user’s needs, making navigation of the menus simple, intuitive and direct. The navigation panel’s icons change according to function. When in music mode, for instance, music related icons will light up on the navigation indicators. When in camera mode, camera related icons such as zoom and brightness icons will appear. /PR

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