Xbox 360 and Microsoft TV: Together Expanding the World of Games and Entertainment

• Posted: Thursday, January 10, 2008
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• Author: pradhana
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• Filed under: Gadget, IPTV

Speaking at the 2007 International Consumer Electronics Show (CES) in Las Vegas, Microsoft Corp. Chairman Bill Gates and Microsoft Entertainment and Devices Division President Robbie Bach showed how the company is delivering a new generation of connected experiences that are inspired by the universal desire to create community and share interests and passions with friends and family.

Gates and Bach announced several new products and services that include new Windows Vista-inspired PCs, never-before-seen Windows Vista features, an Internet Protocol Television (IPTV) - enabled Xbox 360 video game and entertainment system, and a new partnership with Ford Motor Co. that will extend digital experiences to the car. The company also unveiled Microsoft Windows Home Server, which provides a central place to help store, protect and access all the digital content in the home.

In a move that will combine the power of Xbox 360 with Microsoft TV IPTV Edition, Bach provided an early look at a new service, IPTV on Xbox 360. The offering is expected to deliver world-class TV experiences such as digital video recording capabilities, with gaming, movie viewing, and even voice and video communications.

Tapping into an expanded set of entertainment experiences, users will be able to watch their favorite sporting event live while chatting with their friends, for example, or participate in a match on Xbox Live while they record a TV program in the background. IPTV on Xbox 360 is expected to be available to consumers by holiday season 2007 and will be offered by providers that are deploying TV services based on the Microsoft TV IPTV Edition software platform.

“Our goal is to make entertainment more personal, more interactive and more social,” Bach said. “IPTV on Xbox 360 and Xbox Live are powerful examples of ways we are bringing together the worlds of gaming, TV viewing and community to make it easy for people to access and discover their favorite content and share their personal experiences with the communities they are part of.”



Bach also showcased the strong momentum behind Xbox 360 and highlighted the company’s success in delivering high-definition viewing experiences with HD DVD. Exceeding expectations by hitting the 10.4 million-console-sold mark this holiday season, Xbox 360 is the leading next-generation games and entertainment platform. It is also the largest social network in the living room, with 5 million Xbox Live members.

In addition, strong sales of the Xbox 360 HD DVD Player and strong demand for downloadable movies and television programs are a clear indication that increasing numbers of consumers see Xbox 360 as an ideal device for connecting to a broad range of entertainment experiences. In just over a year, people have downloaded more than 100 million pieces of content to their Xbox 360 consoles, which include game content, television shows and movies.

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