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Sony Rolly: A Sophisticated Piece of Entertainment


Sony finally acknowledges the rumors and announces the Rolly; a wireless speaker/audio player that rolls, dances and shimmers in time to your music. It looks like a large, white egg. While vaguely iPod-like in appearance, it promises to be so much more.

The device is essentially a wireless speaker/audio player with stereo speakers, with an internal flash memory of 1GB and about 5 hours of battery life. It can also link to your computer via Bluetooth, allowing it to receive new dance patterns and songs. That’s not all: there’s tactile volume control (control the volume by turning the unit clockwise) and an alarm clock. Above all else, it also dances and grooves along with you and your music, as you can witness in the below video.

“The Sony Rolly is the latest example of Sony’s expertise in entertainment and technology,” said Steve Haber, senior vice president of the Digital Imaging and Audio Division at Sony Electronics. “This isn’t just another gadget; the Rolly is a sophisticated piece of entertainment technology.” The Sony Rolly device will be available this spring, price is not mentioned by Sony.

Despite its small size and light weight, the Rolly device produces surprisingly clear sound. With 180-degree horizontal opposed stereo speakers, listeners can enjoy high sound quality from nearly anywhere. Also, the speakers have a neodymium magnet for powerful audio performance. Sound reverberates from the surface the device is placed on, be it a desk or the floor. A digital amp for high sound quality is another technology that adds to the device’s powerful sound.





With built-in robotics technologies, the device is designed to move its small arms, shoulders and wheels, six moving parts, to the beat of the music. With about 700 colors including pink, blue, white and orange, lighting adds to the impact. It’s ready to use right out of the box, so you can begin listening to music and watching it dance immediately. To choreograph an original routine, the unit comes with software for customizing the music and motions on the device using a USB connection to a PC.

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