SK Telecom, Sony Partner for Mobile Movie Service
Korean operator SK Telecom announced a four-year agreement with Sony Pictures Television International to deliver more than 200 Hollywood feature films on-demand to mobile handsets. Per terms of the deal, SK Telecom will offer between 50 and 60 Sony releases spanning from recent box office hits to vintage classics."We have already been offering several Korean movies on mobile phones, but this contract is different because of the brand value of Hollywood films," said SK Telecom spokesperson Lee Kyo-hyuk in an interview with The Korea Times.
"Battery life is surely a problem, and we (phone manufacturers) hope to improve the matter in the future." He added that it is a comprehensive contract and SK Telecom will not pay additional commission to Sony Pictures.
The carrier will charge 1,000 to 2,000 won (roughly $1.05 to $2.10) per download, and will encourage subscribers to adopt unlimited data packages to keep costs to a minimum.
Sony Pictures is one of the six major Hollywood studios, with Columbia Pictures and TriStar Pictures under its umbrella. It is also a major shareholder of Metro-Goldwin-Mayer (MGM). SPTI is a division of Sony Pictures Entertainment and is responsible for distribution of Sony Pictures films for television, mobile and Internet media.
It is not the first time for SK Telecom to show interest in the movie business. The firm has been expanding to the entertainment sector to secure movie, music and TV contents for mobile phones. It has operated the world's first satellite mobile TV service through its subsidiary (TU Media) since 2005. It also invested in a number of Korean movies, including the 2007 hit "The Host,'' via subsidiaries. [FierceMobileContent/Korea Times]
The carrier will charge 1,000 to 2,000 won (roughly $1.05 to $2.10) per download, and will encourage subscribers to adopt unlimited data packages to keep costs to a minimum.
Sony Pictures is one of the six major Hollywood studios, with Columbia Pictures and TriStar Pictures under its umbrella. It is also a major shareholder of Metro-Goldwin-Mayer (MGM). SPTI is a division of Sony Pictures Entertainment and is responsible for distribution of Sony Pictures films for television, mobile and Internet media.
It is not the first time for SK Telecom to show interest in the movie business. The firm has been expanding to the entertainment sector to secure movie, music and TV contents for mobile phones. It has operated the world's first satellite mobile TV service through its subsidiary (TU Media) since 2005. It also invested in a number of Korean movies, including the 2007 hit "The Host,'' via subsidiaries. [FierceMobileContent/Korea Times]
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