Motorola to Launch Mobile TV Solution, Device
- Posted: Saturday, January 05, 2008
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- Author: pradhana
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- Filed under: Digital Media, Mobile Content, Mobile TV, Motorola
Motorola announced it will introduce its new DVB-H-compatible Mobile TV DH01 device and mobile TV broadcast solutions portfolio in conjunction with next week's Consumer Electronics Show in Las Vegas.
The DH01 is a pocket-sized personal media player supporting live TV, on-demand clips and programs saved on a digital video recorder (DVR) -- the non-proprietary platform supports the DVB-H (Digital Video Broadcasting - Handheld) broadcasting standard in addition to open standards interfaces across devices, networks and application service platforms.
The device's 4.3 inch-wide screen supports up to 16 million colors; additional features include a five-minute memory buffer for pause during live TV viewing. The DH01 is part of a full-scale, standards-based mobile TV solution that according to Motorola also includes network infrastructure (DVB-H transmission network equipment, video head-end center equipment, interactive application services delivery platform) as well as tools enabling operators to design, deploy and optimize their networks and application services.
The Motorola Mobile TV DH01 media player represents the natural extension of Motorola’s leadership in video and mobility solutions into mobile TV. The device is well positioned to drive lifestyle changes by enhancing consumers’ choice, convenience and control over their personal media experiences. For service providers and broadcasters, Motorola’s end-to-end mobile TV solution enables differentiation and attractive new revenue opportunities.
“Mobile TV is expected to grow significantly in 2008 and beyond and Motorola is in a unique position to mobilize the TV experience to deliver broadcast and personalized content wherever and whenever consumers want,” said Navin Mehta, vice president of Mobile TV and Applications Services for Motorola. “The Motorola Mobile TV DH01 is the ultimate personal media player – it allows consumers to enjoy their viewing experience at their convenience. In other words the entertainment experience is changing from ‘broadcast time’ to ‘my time’.”
For broadcasters, the Motorola Mobile TV DH01 represents an attractive proposition. They benefit from expanded viewing figures by extending their services to a new distribution channel of mobile viewers, and by offering greater reach for advertisers. For service providers, Motorola’s Mobile TV enables differentiated service offerings with interactive service capabilities to drive ARPU (Average Revenue Per Unit) and customer loyalty. [FierceWireless]
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