O2 Active Content Portal Gets a Makeover

• Posted: Monday, December 24, 2007
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• Author: pradhana
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• Filed under: 3G Handset, Mobile 3G

British operator O2 announced an update of its O2 Active mobile content portal, promising its look and feel will now be the same regardless of whether the service is accessed via 2G or 3G handset. According to O2, the revised portal also reduces the number of clicks required to access content, with search links now featured on every page.

Additional O2 Active improvements include personalization options adding a subscriber's most-visited sites to the top of their homepage, as well as content recommendations based on their browsing habits. For example someone who regularly views 'Sport' content to check football results, headlines and transfers will see this information as soon as they enter the sports area of the portal.

"The refresh demonstrates that O2 is at the forefront of delivering compelling mobile internet services," said Grahame Riddell, Head of Content, O2 UK. "O2's focus has always been on offering the best internet content alongside a high quality and consistent user experience. The O2 Active refresh is an important evolutionary step that will embrace the best of the internet that will lead to further advances in the look and feel of the mobile portal." [FierceMobileContent/CellularNews]

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