Google Debuts AdSense for Mobile

• Posted: Thursday, September 06, 2007
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• Author: pradhana
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• Filed under: Market Survey, Mobile Advertising

Google continued its acceleration into the mobile market, announcing the launch of AdSense for Mobile, a new service promising to establish a wireless advertising network matching the search giant's advertising inventory with mobile web content.

In an interview with the New York Times, Google AdSense product management director Dilip Venkatachari said the ads would offer a new source of revenue for publishers and could encourage more online sites to create WAP sites. Like the majority of Google advertising systems, AdSense for Mobile prices will be determined via auction, and advertisers will pay when a user clicks on its ad. According to Venkatachari, Google will encourage publishers to insert no more than two ads per mobile page.

Google will initially launch AdSense for Mobile to mobile publishers in 13 countries, including the United States, Great Britain, France, China and India. All of its online AdWords advertisers--which reportedly number in the hundreds of thousands--will be eligible for the new mobile initiative. [FierceMobileContent]

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