Wireless Apple TV Debuts

• Posted: Thursday, January 11, 2007
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• Author: pradhana
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• Filed under: Apple, Digital Media, Market Survey

Apple premiered Apple TV, an easy to use and fun way to wirelessly play all your favorite iTunes content from your Mac or PC on your widescreen TV, including movies, TV shows, music, photos and podcasts. Using Apple TV's stunning new interface, anyone can quickly browse and view their entire collection of digital media from across the room using the simple and intuitive Apple Remote.

Apple TV easily connects to almost all modern widescreen televisions, and will be shipping in February for just $299. "Apple TV is like a DVD player for the 21st century -- you connect it to your entertainment system just like a DVD player, but it plays digital content you get from the Internet rather than DVDs you get from a physical store," said Steve Jobs, Apple's CEO.

"Apple TV plays the same iTunes content that users enjoy on their computers and iPods, so now they can even watch part of a movie in their living room, and watch the rest later on their iPod." Apple TV has a 40GB hard drive to store up to 50 hours of video, 9,000 songs, 25,000 photos or a combination of each and is capable of delivering high-definition 720p output.

Apple TV is easy to connect to a broad range of widescreen TVs and home theater systems and comes standard with HDMI, component video, analog and optical audio ports. Using high-speed AirPort 802.11 wireless networking, Apple TV can auto-sync content from one computer or stream content from up to five additional computers right to your TV without any wires.

The seamless integration of Apple TV and iTunes lets users choose from over 250 feature-length movies and 350 TV shows in near DVD quality; four million songs, 5,000 music videos, 100,000 podcasts and 20,000 audiobooks. Users can enjoy their favorite music on a home entertainment system and view slideshows of their photo albums on a widescreen TV.

Apple TV makes it easy for users to explore their entire media collection with an easy to use and intuitive new interface. With the Apple Remote, consumers can easily browse through their favorite movies, TV shows, music and photos from up to 30 feet away.

Source: ABI Research

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